Sales enablement tools examples

From our Blog. How to use links in business SMS to increase conversions. Writing the perfect business text message: A step-by-step guide, examples. Sign In. Blog Home Sales. The 19 best sales enablement tools for your business Hana LaRock. Table of contents:. What is sales enablement? What can sales enablement do for your business and sales team? Some of the benefits of sales enablement include: Being able to execute sales more efficiently Can make sales quicker More overall organization so you never miss a lead Can foster stronger customer relationships and brand loyalty Can provide consistency with the approach sales reps are using in your company Can ensure that every employee engaged with the sales process is on the same page Can automate processes that would typically take a lot of time, saving you energy and resources The best sales enablement tools for 1.

G2 Rating: 4. Best for small business CRM : Pipeline Automation is the first step to a streamlined sales process, and Pipeline helps small businesses get there faster. Best for contact info: ZoomInfo ZoomInfo is a B2B database sales enablement tool primarily used to help you uncover opportunities in your market.

Best for personalization: Leadgenius Attracting high-qualified leads is one of the keys to growth marketing, and Leadgenius tends to do pretty well in this department.

Best for onboarding: Guru Speaking of productivity, any tool that can make your sales teams more cohesive will likely lead to better sales outcomes.

Best for team alignment: Loom Videos are a much more common way for people to communicate in the workplace, especially these days in hybrid and remote work environments. Best for sales collateral: Docsend There are many eSignature platforms out there, but what if one could take it a step further? Best for invoicing: Wave With business rolling in quickly, managing all those purchase orders and invoices can easily get overwhelming.

Best for overall communication: Salesloft Any good sales tool should focus on communication, but some do it better than others. Best for video: Zoom Despite the multiple video programs out there, Zoom continues to be the preferred sales enablement tool for video chat. Best for email: Yesware Email marketing is still one of the best ways to connect with your audience.

Best for calling: Aircall As much as we rely on other forms of communication these days, business phone calls can be an effective—and necessary—way to contact your leads. Best for chat: Intercom Intercom is a great sales enablement tool in this category if you interact with your clientele via chat—a much more common sales approach these days.

What would this tool bring to your company in terms of growth? Again, some companies may choose to focus on utilizing a sales enablement tool from one category specifically, while others might want an all-around approach with a CRM tool. Can you do a trial to see how you like a tool before committing? Are there tools that work hand-in-hand for better results?

Is your team able to learn how to use these tools to their full potential? Start texting now Sign up for a free day trial today. Get Started. More from Our Blog. These include sales and marketing automation tools, customer relationship management CRM software, content management system, and more.

You can benefit from working with a HubSpot certified agency that is trained in onboarding and implementing these software. Other useful software include Salesforce for customizable customer relationship management which integrates with HubSpot and Marketo , and CallRail or Databox for expert reporting and analysis. Platforms for interdepartmental communication include Slack and the video-conferencing system, Zoom. Automating your sales enablement processes with the best technology is a vital part of your sales enablement strategy.

Below are several examples of ways you can use technology and automation to create a powerful sales enablement approach. Think about it this way — your sales representatives are probably sending out dozens and dozens of follow-up emails on the daily, derived from compiled email lists. Simplifying the process for them will help them be more efficient and connect with more sales opportunities.

These email sequences can accommodate content personalization for individual contacts and their company details so that they are tailored to the specific prospect. A major component of prospecting for sales representatives is scheduling sales conversations and setting up meetings with sales qualified leads SQLs.

Automation can be used to send a set of emails on behalf of a salesperson with direct links to their calendar. This feature allows customers to easily and quickly schedule a meeting or conversation without having to reach out to a rep directly. Qualified leads that you might not have realized are extremely interested and ready for a sales conversation can schedule a meeting on their own. Automated prospecting saves hours of prospecting time as sales reps can simply open up their calendars at the start of each day to find several meetings with qualified buyers already planned.

Another useful automation tool for sales enablement is incorporating a live chat option on your website. The best time to speak with a potential customer is when they are already perusing your site. A live chat allows sales reps to connect with and close an interested lead in real time. However, you want to avoid wasting time with unfit prospects. For this reason, you can optimize your live chat services with filtering criteria, so that the live chat button is only available for high quality leads.

A helpful sales enablement platform can assist with all of the above by consolidating all of the necessary sales enablement material and content into one accessible and manageable location.

Sales enablement software offers a central space and useful tools for creating, editing, sharing and managing resources. Setting your team up with the right software aligns your marketing and sales efforts and improves communication immensely. A well-suited tech stack can encourage seamless collaboration and a place to discuss what content is working best. There are likely key players on your sales team that are already performing at higher levels than others.

It can be useful to understand their approach and skill set that contributes to their success. What are they doing that others can implement to achieve the same success? What tools and training will help them be even more successful? The idea is not to replicate your top performers, but to understand what the role itself requires for effectiveness.

A great way to achieve this is to develop a top-performer profile and focus on hiring individuals that fit this profile through in-depth, behavioral interviewing tactics and evaluation tools. No matter the specific characteristics of your organization, one thing will ring true for nearly every sales enablement strategy: making sales collateral and resources more accessible to the sales team. Your sales team should be able to access the content your marketing team creates from anywhere, at any time.

This connects back to having the right sales enablement software in place to streamline the internal operations and communications. Your sales team will be more inclined and excited to use the sales enablement programs you plan to implement, if they understand how it will help them work smarter, close more deals and make their day to day operations run much smoother.

They will be more motivated when they recognize the personal payoff. This part of the process goes further than defining the pain points, challenges and motivators of your buyer personas throughout each stage of your buyer's journey.

It involves assessing behaviors and analyzing buyer signals and trigger events. That is why it is crucial for your sales team to be equipped with the right software, tools, and compelling content to navigate the later stages of the sales cycle. Included with your sales enablement strategy should be a plan for constant evaluation of the sales enablement program.

Depending on the size of the sales team and the complexity of the B2B organization, this could be yearly or even quarterly. It is critical to understand how the strategy is performing relative to the targets and mission your team set in place at the start. Any plan of this type will need occasional adjustments to ensure your sales team is adequately equipped to face the challenges of a constantly evolving industry.

Most marketing connoisseurs that you encounter live by the saying — always be optimizing! This is true for your sales enablement efforts as well. The sole purpose of a sales enablement strategy is to empower your team of sales representatives to move more leads through your funnel, close more deals, increase revenue, and ultimately, accelerate the growth of your business. One of the essential aspects of achieving success with your sales enablement strategy is alignment between sales and marketing.

Assessing the alignment and communication of marketing and sales starts with asking the following questions. The process of lead qualification allows your marketing and sales teams to know how to better engage with different leads.

Your marketing and sales teams should agree on what makes a lead a marketing qualified lead MQL or sales qualified lead SQL. They should also share the same vision for opportunities and other internal statuses. Knowing what qualifies each kind of lead in your sales pipeline helps both departments understand their roles.

An SLA can ensure that both teams share the same goals and expectations and that they are held accountable for their responsibilities. Your marketing and sales teams should be communicating with each other on a regular basis regarding lead quality, trends they are both noticing, questions and pain points prospects are reporting, and which content is resonating most with each persona.

The right tech stack can facilitate communication more efficiently. The more communicative your marketing and sales team, the more successful they are likely to be. This sales enablement tool helps reduce a significant amount of the busy work a sales agent would typically have to do before starting the real sales process. Right Inbox is helpful if your salespeople are spending a lot of their time managing their outflow of emails. That way, they can set up an optimized delivery schedule without having to complete each step manually.

Right Inbox also has a bunch of features, like allowing sales reps to create customized email signatures across various customer categories. It lets sales agents create new documents, upload existing ones, and send them back and forth to prospects in seconds. The tool also features a digital signage feature and has built-in analytics so sales reps can see which of their documents are getting the most traction. Sales agents need to have access to a ton of information while doing their jobs.

Guru contains all of the information that a sales representative needs to hit their B2B sales goals. Brainshark is a sales enablement and readiness tool that helps companies train their sales reps to operate at the highest levels. So much of the B2B sales process occurs on social media nowadays. Oktopost is perfect for this.

You can use Oktopost to track social media activities for leads, discover new opportunities, and provide your marketing and sales teams with more insight into the impact social media has on their pipelines. Mediafly helps companies optimize the relationship between marketing and sales. It helps teams identify and eliminate underperforming sales content and replace it with more impactful alternatives by using data from both marketing and sales. Seismic is a sales enablement tool that automatically provides sales agents with personalized content for each prospect they interact with.

It does this with built-in machine learning and analytics capabilities designed to always be on the hunt for opportunities to improve the sales process. Each of the sales enablement tools discussed in this blog post can help you reduce inefficiencies and move closer to reaching your sales goals.

That said, LeadLander can improve both your marketing and sales processes.