Seo content management software

Internal links are another essential on-page SEO element. Linking to your related content will accomplish two things. Second, linking to other helpful posts and pages can improve the visitor experience and convince them to stay on your site longer. You can link your pages manually every time you create a new post, but a CMS platform with a built-in internal linking tool or add-on can help automate this process.

Most CMS systems will offer categories and tags for organizing your content. With categories, you can separate your pages and posts into broad categories. You can then get more specific with tags. Navigation menus are also an essential element of your site structure. With a navigation menu, you can organize the multiple pages on your site in a way that allows search engines to easily crawl them and readers to find them.

It was linking to so many similar category pages that it was difficult for visitors to find the exact posts they were looking for.

So, the company renamed, reorganized, and consolidated 14 categories into eight for a much cleaner look. Image Source. Ideally, your CMS will make it easy to create redirects. Redirects are an essential part of any content audit strategy. For example, when you find outdated and redundant pages that bring in virtually zero qualified traffic for your business, you can redirect them rather than delete them. Redirects not only allow you to avoid broken links and error pages — but they also ensure that any visitors or search engine crawlers that end up on those pages are sent to existing content on your site.

And for this valuable majority of search queries, Google displays the mobile-friendly results first. To capture this mobile traffic, you need to create a responsive site. You can make that easy by choosing a CMS with mobile-optimized themes and templates.

This will ensure every post and page published on your site is optimized for all devices. Search engines prioritize secure sites — in fact, Google announced that SSL would be a ranking factor — and visitors prefer it because it ensures their sensitive information, like passwords and payment information, remains private.

The best hosted platforms include an SSL certificate in their plans, as do third-party hosting providers for open-source CMS platforms. XML sitemaps are exactly what they sound like: maps for websites.

These files list every single page on your website so that search engines can easily find, crawl, and index your content. You can create a sitemap manually , but the process requires a bit of coding. Ideally, your CMS will create one for you. Or, at least have a sitemap plugin you can install to do the work for you. Metrics like your overall organic traffic, indexed pages, leads, keywords, and inbound links will help you measure your success and keep your SEO plan on track.

A drag and drop CMS software platform makes it easy to modify website designs and add modules and features to make professional websites. Typically, the drag and drop web design features lower the cost of website development.

Social Media Integration Made Easy. Integrating social media icons, social media accounts and posts, and posting on social media with links leading back to the main website not only helps engage site visitors and drive traffic to your website, it also helps build your brand, credibility, and authenticity.

Include top tier social media accounts for social media sharing and content distribution. Whether a business sells products or services, adding the Woocommerce. CMS systems should include capabilities to integrate multiple payment gateways during checkout, including Amazon Payments, FirstData, or Authorize. Knowledge is power. You need high-quality information and attention to priorities to move up consistently in SERP rankings and earn more traffic and sales conversions.

Along with this good advice comes setting realistic expectations for time and results, honesty, and straight forward concise advice. Why fight it? Small businesses require consulting advice on filling content gaps of to recognized as an authority or thought-leader in your business niche. For example, SEO consultations on new supportive content that integrates long-tailed keyword phrases helps support ranking for the most difficult high-volume keywords. Content marketing strategy goes hand in hand with information architecture and site structure consultation.

It comes down to improving existing content, publishing new expert-level content, organizing content into logical hierarchies, and then sharing or promoting content. Basic Content Management System Training. Website owners need website system education, CMS training, and one-on-one coaching to fully understand the powerful features and capabilities on new WordPress CMS websits. Content publishers need technological training for making minor web design adjustments and edits, to add new images and textual content, header tags, and subheadings.

In addition, this training helps companies lower both current and future web development and design costs. Technical SEO Analysis. Business websites can have serious ongoing problems earning organic SEO traffic if technical SEO problems are not discovered and resolved. In addition, all important baselines and SEO benchmarks for data points and metrics are analyzed over time to enable the business owner to evaluate progress and value for marketing dollars invested.

Technical SEO problems hold websites back from achieving their full potential in search engine results pages and thus must be discovered and eliminated to maximize visibility. Internal Linking Installation. We add our site and those of our competitors to it.

The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to , visitors per month. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results.

Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors.

This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health.

Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. You can get great insights into how your website is performing but also how to improve it. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game.

Ubersuggest , developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool.

Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum.

Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business.

While SpyFu has an amazing premium version, many of our experts raved about its free features. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.

You can also do some research on your competitors to determine which keywords they use. You can see what keywords they pay for vs. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data.

You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible.

And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. Majestic is one of the best marketing SEO tools according to experts.

It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites.

Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Google Trends has been around for years but has been underutilized. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors.