Social listening report template

If your team uses reliable and actionable insights like that of social listening, you can identify trends and effectively make data-backed predictions. For example, we used social listening to pinpoint the emerging trend of plant-based food alternatives. We used the the trust emotion to predict how gradually consumers will adopt plant-based meat:.

Using this data, you gain an understanding of how people feel towards specific topics, brands or products. From there, you can make future projections about consumer preferences and make inferences about how they will buy. Analysts, strategists, social media managers, marketing managers and brand strategists of all stripes can make use of social listening to build other-worldly reports that provide need-to-know data in a beautiful, easy-to-understand format.

Reports with social listening position you to deliver better insights, educate key team members and clients, and prove ROI of your efforts. Topics: social media intelligence , social media monitoring , market research , sentiment analysis , social media data , social listening , consumer research , social media tools , social listening tools , social listening data , social media analytics , how to use social listening , reporting , analytics , consumer trends.

The Social Media Intelligence Blog Insights on social media intelligence, marketing, and consumer insight. Step 1: Provide Data on Who Your Customers and Audiences Are Think about how impactful your next report could be if you dished on juicy surprises or shattered assumptions in a meaningful way.

Often times, social insights can uncover brand new data about audiences and customers and reveal urgent information for your brand or business to consider Take a look at this report using demographics data provided by social listening.

This example shows how different hard seltzer brands appeal to different groups: You see how the brands compare to each other when looking at which groups lead in conversation for each. Step 2: Show How Consumers are Talking About Your Product or Topic Using social listening data, you can paint a perfect picture of how people and target audiences talk about important topics to your brand or business.

This is how sentiment comparison could be used to show how consumers feel towards different food delivery apps: You could use this insight to report on the state of the food delivery app space and explain how consumers express more positivity towards some brands like Grubhub and less towards others. We reported on how people discuss beauty and cosmetics products and routines differently on different channels: Social listening provides a roadmap to understanding how consumers live their lives and lifestyles and their experiences.

Step 3: Demonstrate How Well Your Campaign Performs One key benefit of implementing social listening into your reports is that you can easily showcase the successes and performance of your campaign with in-depth analysis.

We used the the trust emotion to predict how gradually consumers will adopt plant-based meat: Using this data, you gain an understanding of how people feel towards specific topics, brands or products. Ask questions to people that you know and trust.

Asking someone how their day is going can usually give you some great inside information. Hashtag Tracking for Twitter Instagram and Keyhole from social media listening report sample , source:keyhole. Another great social media listening technique is to make a blog. Just make sure that it is focused on your niche product. There is a lot of discussion going on right now about social media and the impact it is having on businesses. While a lot of this conversation is good for the industry, there is still a ton of negative talk out there.

Social media listening is definitely a powerful and effective way to market your business and increase your exposure. Your audience will appreciate this and feel like you really care about them. This makes you more personable and will show them that you are sincerely interested in what is going on in their lives.

Remember that there is a lot to be said for social media listening as a marketing method. End your report by summarizing what you learned. Include a section outlining how those lessons will help guide your future strategy. For reports with more analysis, use a spreadsheet to gather your data, then present it in a document or slide presentation. Another great option is to use a social media reporting tool like Hootsuite Analytics to build custom reports.

Head to your Facebook Page and click Insights in the left menu. You can click through various reporting options in the left menu to see more detailed information about likes, reach, actions on your Page and more.

To export data for your social media report, click Export Data on the top right of the Insights page. You can choose which data to export and the format that works best for you. Open your Twitter profile and click on the three dots icon in the menu, then click Analytics. To find more detailed information, click through the options in the top menu of your Twitter Analytics screen. From there, click Export Data to export the information as a.

Open your Instagram profile on a mobile device and tap on the three bars menu icon on the top right of the screen. Click Insights. Tap on any of the overview data points for more details. Keep in mind that Instagram Insights are only available for professional accounts. Open your company page and click Analytics in the top menu, then choose Visitors , Updates , or Followers. LinkedIn Analytics offers an interesting unique feature. To export your data as an. Snapchat has built-in analytics for creator accounts and public business profiles.

If you qualify, open the Snapchat app and tap on the Insights tab. Source: Snapchat. From your Pinterest profile, click Analytics at the top of the screen. You can get more details by clicking on the various analytics options in the drop-down menu. For data on your Pinterest ads, click Ads in the top menu, then choose Reporting from the drop-down list.

Click it to download a. Hover your cursor over your profile photo and click View Analytics. Source: TikTok. You can also access TikTok analytics on your mobile device, but you can only export them from the desktop view. Hootsuite Analytics allows you to collect data and create reports for multiple Facebook, Twitter, Instagram, and LinkedIn profiles from one dashboard. Source: Hootsuite. You can share reports with team members directly within the Hootsuite Analytics interface.